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The survey as a marketing research tool in uncertain times [2021]
Managing social resources in health marketing, the influence of companions on the well-being of vulnerable populations [2021]
Efecto de las comparaciones entre iguales en la motivación. [2020]
Companion's co-creation with healtcare service profiders, influence on patients' satisfaction. [2020]
An unticipated response to envy in online settings [2020]
Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers? [2019]
Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers? [2019]
Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donation-based crowdfunding through digital platforms [2019]
Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: The influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital platforms [2018]
To found or not to found? Corporate foundations as strategisc tools for corporate philanthropy [2016]
Interacciones entre factores clave de éxito de la innovación de servicio : Efectos de los resultados externos e internos de las empresas SEIC. [2016]
When Shared Joy is Lessened: Comparing Psychological Costs Between Online and Offline Positive Word of Mouth [2016]
How innovativeness, synergy and top management support affect new service advantage and market performance [2016]
Interrelationships among critical success factors in service innovation : Effects on the new service market performance [2016]
To found or not to found? Corporate foundations as strategisc tools for corporate philanthropy [2015]
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