Ponencias

  • Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers? [2019]

    Categoría:
    Ponencias
    Autores:
    María José Sanzo Pérez , M. Rey García , V. Mato Santiso
    Fecha:
    01 de Enero de 2019
    Es parte de:
    Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020