Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers? [2019]
Categoría:
Ponencias
Autores:
María José Sanzo Pérez , M. Rey García , V. Mato Santiso
Fecha:
01 de Enero de 2019
Es parte de:
Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020