Smart Marketing Advances in Research and Theory SMART - Ponencias

Ponencias

Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers? [2019]
Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers? [2019]
Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donation-based crowdfunding through digital platforms [2019]
Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: The influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital platforms [2018]
To found or not to found? Corporate foundations as strategisc tools for corporate philanthropy [2016]
Interacciones entre factores clave de éxito de la innovación de servicio : Efectos de los resultados externos e internos de las empresas SEIC. [2016]
When Shared Joy is Lessened: Comparing Psychological Costs Between Online and Offline Positive Word of Mouth [2016]
How innovativeness, synergy and top management support affect new service advantage and market performance [2016]
Interrelationships among critical success factors in service innovation : Effects on the new service market performance [2016]
To found or not to found? Corporate foundations as strategisc tools for corporate philanthropy [2015]
Professionalization and Partnerships with Businesses as Drivers of Nonprofit Transparency [2015]
Implicaciones de la cultura innovadora y la orientación al mercado en el valor añadido y los resultados de los nuevos servicios hoteleros [2015]
Cambio de proveedor tras un fallo en el servicio [2009]
Barreras de cambio y confianza: impacto dsobre las recomendaciones boca-oído en el entorno on line [2009]

Menú

Destacados

Enlaces rápidos

© Copyright Universidad de Oviedo