Industrial and Intellectual Property
-
Consumer-based brand equity [2016]
- Category:
- Capítulos de libro
- Authors:
- Víctor Iglesias Argüelles , Ana Belén del Río Lanza , Rodolfo Vázquez Casielles
- Date:
- 01 of January of 2016
- It Is a Part of:
- The handbook of brand management scales