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The Influence of Customer Relationship Marketing Strategies on Supply Chain Relationships: The Moderating Effects of Environmental Uncertainty and Competitive Rivalry [2011]
- Category:
- Artículos
- Authors:
- Rodolfo Vázquez Casielles , María José Sanzo Pérez
- Date:
- 01 of January of 2011
- It Is a Part of:
- Journal of Business-To-Business Marketing