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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal [2013]
- Category:
- Artículos
- Authors:
- Laurentino Bello Acebrón , Luis Ignacio Álvarez González , Marta Rey García
- Date:
- 01 of January of 2013
- It Is a Part of:
- International Review on Public and Nonprofit Marketing