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The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets [2010]
- Category:
- Artículos
- Authors:
- Víctor Iglesias Argüelles , Rodolfo Vázquez Casielles , Constantino García Acebrón
- Date:
- 01 of January of 2010
- It Is a Part of:
- Journal of Business-to-Business Marketing