SMART
SMART MARKETING ADVANCES IN RESEARCH AND THEORY
Publicaciones (180) Publicaciones en las que ha participado algún/a investigador/a
2024
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Sensory versus personal environment as antecedents of the creative food tourism experience
International Journal of Hospitality Management, Vol. 118
2023
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Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty
Management Decision
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How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
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Is comparison the thief of joy? Students’ emotions after socially comparing their task grades, influence on their motivation
International Journal of Management Education, Vol. 21, Núm. 2
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La innovación social en la economía social y su fomento en un entorno regional. El caso del principado de Asturias
CIRIEC - España. Revista de economía pública, social y cooperativa, Núm. 108, pp. 99-130
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Organizational capabilities and institutional pressures in the adoption of circular economy
Journal of Business Research, Vol. 161
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Social innovation in non-profit organizations: a measurement scale
Innovation: The European Journal of Social Science Research
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Teaching Marketing Research at the University Level—From Academic and Professional Perspectives
Sustainability (Switzerland), Vol. 15, Núm. 2
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The effects of digital servitization on business competitiveness: A case study of Spanish manufacturers
Journal of International Entrepreneurship, Vol. 21, Núm. 2, pp. 180-213
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The impact of technologies on society through NPO-social enterprise value co-creation
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
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The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
Current Psychology, Vol. 42, Núm. 15, pp. 12711-12727
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Unlocking the flow experience in apps: Fostering long-term adoption for sustainable healthcare systems
Psychology and Marketing, Vol. 40, Núm. 8, pp. 1556-1578
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Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management
Nonprofit Management and Leadership, Vol. 34, Núm. 2, pp. 433-463
2022
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"Lo valemos", cómo empoderar al alumnado a través de la comunicación online
Jornada de Innovación docente de la Universidad de La Rioja 2021: #InnovaDocenteUR: libro de resúmenes
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Astroturismo: una propuesta sostenible para el Valle de Fornela (El Bierzo, León)
Rotur: revista de ocio y turismo, Vol. 16, Núm. 2, pp. 155-163
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Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value
Journal of Retailing and Consumer Services, Vol. 66
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Communicating with Companions. The Impact of Companion Empowerment and Companion Literacy on the Well-being of Elderly Patients
Health Communication, Vol. 37, Núm. 5, pp. 648-655
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Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework
Sustainability (Switzerland), Vol. 14, Núm. 20
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Consumer-First Marketing: "cuidar al cliente" como leitmotiv empresarial
Cátedra Fundación Ramón Areces de Distribución Comercial
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Downward accountability to beneficiaries in social enterprises: do partnerships with nonprofits boost it without undermining accountability to other stakeholders?
Review of Managerial Science, Vol. 16, Núm. 5, pp. 1533-1560