Industrial and Intellectual Property

  • Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers? [2019]

    Category:
    Ponencias
    Authors:
    María José Sanzo Pérez , Marta Rey García , Vanessa Mato Santiso
    Date:
    01 of January of 2019
    It Is a Part of:
    14th Iberian Conference on Information Systems and Technologies (CISTI)