Industrial and Intellectual Property
-
Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers? [2019]
- Category:
- Ponencias
- Authors:
- María José Sanzo Pérez , Marta Rey García , Vanessa Mato Santiso
- Date:
- 01 of January of 2019
- It Is a Part of:
- 14th Iberian Conference on Information Systems and Technologies (CISTI)