Industrial and Intellectual Property

  • Consumer-based brand equity [2016]

    Category:
    Capítulos de libro
    Authors:
    Víctor Iglesias Argüelles , Ana Belén del Río Lanza , Rodolfo Vázquez Casielles
    Date:
    01 of January of 2016
    It Is a Part of:
    The handbook of brand management scales