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  • Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers? [2019]

    Category:
    Ponencias
    Authors:
    V. Mato Santiso , M. Rey García , María José Sanzo Pérez
    Date:
    01 of January of 2019
    It Is a Part of:
    Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020