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  • The word of mouth dynamic: How positive (and Negative) WOM drives purchase probability: An analysis of interpersonal and non-interpersonal factors [2013]

    Category:
    Artículos
    Authors:
    Leticia Suárez Álvarez , Rodolfo Vázquez Casielles , Ana Belén del Río Lanza
    Date:
    01 of January of 2013
    It Is a Part of:
    Journal of Advertising Research