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  • The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal [2013]

    Category:
    Artículos
    Authors:
    Laurentino Bello Acebrón , Marta Rey García , Luis Ignacio Álvarez González
    Date:
    01 of January of 2013
    It Is a Part of:
    International Review on Public and Nonprofit Marketing