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  • The brand management system and service firm competitiveness [2012]

    Category:
    Artículos
    Authors:
    María Leticia Santos Vijande , Ana Belén del Río Lanza , Leticia Suárez Álvarez , Ana María Díaz Martín
    Date:
    01 of January of 2012
    It Is a Part of:
    Journal of Business Research