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  • The Influence of Customer Relationship Marketing Strategies on Supply Chain Relationships: The Moderating Effects of Environmental Uncertainty and Competitive Rivalry [2011]

    Category:
    Artículos
    Authors:
    María José Sanzo Pérez , Rodolfo Vázquez Casielles
    Date:
    01 of January of 2011
    It Is a Part of:
    Journal of Business-To-Business Marketing