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  • The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets [2010]

    Category:
    Artículos
    Authors:
    Constantino García Acebrón , Rodolfo Vázquez Casielles , Víctor Iglesias Argüelles
    Date:
    01 of January of 2010
    It Is a Part of:
    Journal of Business-to-Business Marketing