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  • Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers? [2019]

    Categoría:
    Ponencias
    Autores:
    María José Sanzo Pérez , Vanessa Mato Santiso , Marta Rey García
    Fecha:
    01 de Enero de 2019
    Es parte de:
    14th Iberian Conference on Information Systems and Technologies (CISTI)